Hey, I'm Pratheep Tharan, also known as Pro. I'm an award-winning creative person.
I like to bring ideas to life by creating stories and experiences that make people stop, and think.
I grew up in a small town in Mid Wales and have led creative teams to reimagine big brands with unique voices and captivating stories. I love using new technologies like Generative AI, Virtual Reality and Augmented Reality to tell stories in new and exciting ways.
I graduated with First Class in Creative Advertising from Leeds Arts University. This helped me develop my strategic thinking, art-direction, and most of all
I feel extremely grateful that my lifelong passion for making things has turned into something I do every day. Currently, I'm working as a Senior Communications Specialist at Philip Morris International, where I apply my expertise, and lead an extraordinary group of people.
I believe that the future of storytelling is about being inclusive, experiential, and socially conscious. Let's work together to craft the next chapter.