AD CAMPAIGN | PRODUCT | VIDEO PRODUCTION
Bed’s aren’t the most glamorous of subject matter, but armed with an impassioned business owner and eye-watering statistics, we set our sights on raising eyebrows and encourage users to question their current sleep habits.
Not-So-Fun Fact: Did you know that coffee is the second most traded commodity on earth?
Campaigns like this require you to embody the message, just to physically understand the breadth of the subject matter, and started by undertaking 2 weeks of research led by Dr Matthew Walker’s “Why We Sleep” best seller.
We broke down the root causes into three: Coffee Consumption, Technology and Environment, and Sam Cartwright did a fantastic job of weaving the difficult subject matter into a poetic script.