AD CAMPAIGN | CHARITY | VIDEO PRODUCTION
Launch campaign video for Miles For Missions, challenging supporters to run 116 miles for the charity, and the campaign raised over £70,000 in donations! This project was turned around from conception, storyboard to production in 2 weeks, also with a voiceover from me thrown in for free!
A short documentary the relives the fateful night that changed Jemma’s life, and her incredible road to recovery thanks to London’s Air Ambulance.
Did you know that London’s Air Ambulance was a charity?
Neither did 60% of Londoner’s going about their everyday.
London’s Air Ambulance needed a hard hitting campaign that generated donations throughout National Air Ambulance Week, and were looking for a message that would make people to stop.
Creating the “You Stop, We Stop.” Campaign, we aimed to make people think of what it means to donate to a life-saving organisation.
With the message having a myriad of online and offline media, it was important that the idea was grounded in a truth that could resonate across all channels.
To work efficiently, we assessed the existing footage within the charity to ensure that it would meet online video standards, as a shoot would have cost them money which could be better spent elsewhere.
Armed with a strong idea, we used the notion of “on demand” content against itself, creating the “Hate Waiting? Imagine If your life depended on it” line along with a fake buffer wheel to grab potential donation givers.
Super proud of this campaign, not just because of the great cause, but to show that you don’t need to have shoot days or inflate the production process in order to make an idea work.