AD CAMPAIGN | TRAVEL | RESPONSIVE VIDEO
This project was of mammoth proportions for one of the UK’s leading travel operators. Over a 15 day shoot period visiting 4 countries, we visited over 100 locations to generate content for a digital advertising campaign.
Pre-Production took 2 months, and we started by understanding how we wanted to “wow” online audience. We agreed on documenting a mixture of POV, lifestyle and drone footage to capture the hidden gem’s of Bulgaria, Lake Garda, Majorca and Gran Canaria.
We had to establish a portrait and landscape footage priority at every location we visited to ensure we had mobile and desktop users covered, and made it so much easier in the edit.
6 flights and 200’000 steps later, we we’re ready for Post Production. Delivering over 29 unique video adverts in Portrait, Square and Landscape orientations for use on Facebook, Instagram, Pinterest, Snapchat and Youtube.
This was easily the most technically challenging project we had ever undertaken, and can’t thank Dan Boyington (check out his work) for his help on this project of a lifetime.
Project completed at Zeal Media