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TG SKi
BRAND | LUXURY | STORYTELLING
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TG Ski is a luxury ski chalet company in Morzine and Meribel. They needed a suite of videos that captured the luxury experience of one of their catered holidays against rising online competition.
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Due to the need to set TG Ski apart, we first created a concept via a storyboard that would embody the experience from the people that matter the most - their customers.
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We were able to assume the role of a customer by using a very lean production team, and kept rolling for the entire 4 day shoot schedule. By filming in a relaxed manner, we we’re able to document beautiful moments that occurred naturally on premium holidays such as this.
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Filming wherever the customer would typically go has its benefits, but also poses a challenges like -15 degree conditions, freezing batteries and numb fingers. Coupled with the inability to ski, it made for a comedy of falls and bruised egos.
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Luckily we returned unscathed with footage that represented the true TG Ski experience, and an end product that re-affirmed their brand as the best chalet operator in the French Alps. Take a look at some of the behind the scene below!
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Project completed at Zeal Media