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TG SKi

BRAND | LUXURY | STORYTELLING

TG Ski is a luxury ski chalet company in Morzine and Meribel. They needed a suite of videos that captured the luxury experience of one of their catered holidays against rising online competition.

Due to the need to set TG Ski apart, we first created a concept via a storyboard that would embody the experience from the people that matter the most - their customers.

We were able to assume the role of a customer by using a very lean production team, and kept rolling for the entire 4 day shoot schedule. By filming in a relaxed manner, we we’re able to document beautiful moments that occurred naturally on premium holidays such as this.

Filming wherever the customer would typically go has its benefits, but also poses a challenges like -15 degree conditions, freezing batteries and numb fingers. Coupled with the inability to ski, it made for a comedy of falls and bruised egos.

Luckily we returned unscathed with footage that represented the true TG Ski experience, and an end product that re-affirmed their brand as the best chalet operator in the French Alps. Take a look at some of the behind the scene below!

Project completed at Zeal Media